"Breaking the Ice and Fighting Against the Sky" 2024 Huayi Lighting Autumn New Product Launch Conference was a complete success!

On August 20, the "Breaking the Ice and Fighting Against the Sky" 2024 Huayi Lighting Autumn New Product Launch Conference was grandly held in the ancient town of Lighting Capital. Partners from all over the country gathered together to discuss new opportunities for cooperation and draw a new blueprint for development.

Stick to the original intention and move forward hand in hand

Speech by the President of Huayi Group

At the beginning of the event, Huayi Group President Qu Yingqun took the stage to deliver a speech, first

She expressed her warm welcome and heartfelt thanks to the partners who came to visit her. She also said: Huayi Lighting has always adhered to quality and innovation over the years, and every progress and development is inseparable from the support and trust of partners.

▲Huayi Group President: Ou Yingqun

In the future, Huayi Lighting will stick to its original aspirations, continue to work hand in hand with its partners, expand areas of cooperation, and seek broader development space. I firmly believe that on the new journey, Huayi Lighting will be able to move towards a more glorious tomorrow with you!

Breaking the ice and fighting against the enemy, covering the world

Speech by General Manager of Huayi Group

Afterwards, Liu Mozhen, general manager of Huayi Group, took the stage to deliver a speech. He interpreted the theme of this event to the partners on site: "Breaking the Ice and Fighting Against the Odds, Covering the World" embodies Huayi Lighting's firm and fearless spirit of daring to challenge. We are always full of confidence in the future. Facing new opportunities, we will surely stride forward with all our partners, becoming braver and better!

▲General Manager of Huayi Group: Liu Mozhen

Product development + promotion empowerment + future development planning

Domestic marketing plan for the second half of 2024

Le Jingdi, deputy general manager of Huayi Lighting's domestic marketing division, brought the domestic marketing plan for the second half of 2024. Through precise layout, with product research and development and promotion empowerment as the two major focuses, it will fully meet user needs and improve market competitiveness.

▲ Deputy General Manager of Huayi Lighting Domestic Marketing Division: Le Jingdi

Product research and development: Through in-depth market research, we can accurately position products, optimize and improve existing technologies, reduce costs scientifically, and upgrade intelligently.

Promotion and empowerment: optimize channels, conduct diversified channel promotion, use the 5M scientific profit system, and empower terminals through regional policies, new media, etc.

Future development plan: Improve technology, adhere to excellence, ensure product quality, open up the future of smart manufacturing, and build an international brand.

Douyin local life, grabbing traffic

New traffic/new growth/new track—Douyin local life full-link monetization

Nowadays, it is a general trend to seize the high and low levels of digitalization. In order to empower dealers and help them use online traffic to expand their customer base, this conference invited the gold medal lecturer of home furnishing, Wu Jie, to share "New Traffic/New Growth/New Track-Douyin Local Life Full-link Operation and Monetization". Mr. Wu introduced the basic situation of Douyin Local Life and shared operational cases, explaining how to use Douyin Local Life to increase brand exposure and realize the conversion of online traffic to offline to promote performance growth.

▲Pan-home gold medal lecturer: Wu Jie

High-end retail, empowering development

One-stop empowerment for high-end retail

Nie Qin, high-end retail manager of Huayi Lighting, brought the special content of "One-stop empowerment of high-end retail" to everyone on the spot, introducing the overall situation of the Huayi International Pavilion exhibition hall, customer positioning and product positioning, as well as the support measures and service configurations provided by high-end retail for high-end customized projects, in order to empower dealers to expand the high-end retail market.

▲Huayi Lighting High-end Retail Manager: Nie Qin

Economic + Smart + Green + Fashionable

New products for autumn 2024 are unveiled

Products are the core of the brand. Peng Xiaofan, product director of the domestic marketing division of Huayi Lighting, solemnly unveiled the new products for autumn 2024. The product positioning for this autumn is: economical, intelligent, green and fashionable. The products include home lighting, original series chandeliers, light intelligent products, full spectrum series new products and switch panels, etc., to meet the lighting needs of different customer groups, thereby expanding the market.

▲Huayi Lighting Domestic Marketing Division Product Director: Peng Xiaofan

Afterwards, she explained the competitive advantages of the new autumn products, and how to enhance the competitiveness of brand products through independent research and development by a professional team and differentiation from market products.

Cost-effective, mid-to-high-end

2024 Autumn New Product Launch New Retail Report

Cui Dongyang, Sales Director of Huayi Lighting's Domestic Marketing Division, comprehensively interpreted the new retail report of Huayi Lighting's Autumn New Product Release Conference in 2024. He analyzed and introduced the product planning direction for 2024: positioning in the mid-to-high-end, cost-effective, inheriting the new modern Chinese style, and expanding the modern light luxury style and new categories to create more products that are popular in the market.

Finally, we bring you the support policies for this ordering conference, which will provide strong support to our partners and help the terminals win the market.

▲Huayi Lighting Domestic Marketing Division Sales Director: Cui Dongyang

Important policies, surprises

New welfare policy released

At this new product launch, Huayi Lighting launched a series of new lighting products with super high quality and high cost performance. The diverse product types have strengthened dealers' confidence in the Huayi brand. At the same time, Cui Dongyang, sales director of Huayi Lighting's domestic marketing division, announced important policy benefits, which further stimulated the ordering enthusiasm of dealers on site!

Gather glory and create greater success

Dealer and operator commendation ceremony

Through this conference, Huayi Lighting commended dealers and operators with outstanding performance in the first half of 2024. We are grateful to every outstanding dealer and operator for their love and hard work for Huayi Lighting, and take this as an example to inspire everyone to scale new heights and achieve greater success!

▲Award ceremony

Sign a contract and join us for a win-win future

Huayi Lighting Franchise Signing and Awarding Ceremony

Afterwards, a signing and awarding ceremony was held on site. Huayi Lighting solemnly signed cooperation agreements with a number of dealers and held an awarding ceremony. This fully demonstrated the dealers’ recognition and trust in the Huayi Lighting brand. We believe that in the future Huayi Lighting will be able to work hand in hand with dealers for win-win cooperation.

▲The scene of the signing and awarding ceremony

Popular and exciting

The scene set off a wave of signing

Huayi Lighting has firmly grasped the market and popular trends of home lighting, and launched a series of new products that are fashionable, novel, uniquely designed and of excellent quality, which attracted the attention of many dealers and won unanimous praise and high recognition from dealers. The scene was very lively and set off a buying craze.

▲2024 Huayi Lighting Autumn New Product Launch Event

▲Huayi Lighting's hot ordering scene

Huayi Lighting's 2024 Autumn New Product Launch Conference has come to a successful conclusion, but the excitement does not end, and the new journey will never stop. Looking to the future, at the new starting point, Huayi Lighting will continue to work hand in hand with you to draw a new blueprint for development and create a more glorious tomorrow.